Malferida is a new healthy cola fizzy drink with natural ingredients and made in Valencia, with a very unknown history about the origin of the product. It is a healthier oriented alternative to regular fizzy drinks. After its way in Lanzadera, the brand wants to adapt to the needs of the market and to promote the commercial and communication areas, as well as the development of innovation.
The starting point of the work made by Jessel Trader with Malferida consists of reviewing the brand positioning and to establish the axes of the communication strategy. From there, the commercial plan is developed and adapted with the aim of approaching the product to the consumer en all the channels and contact points.